ESG Giving-Back Plan

Eastern Wisdom Giving-Back Project
A fixed percentage of brand revenue goes to long-term support of independent bookstores, learning centers, and cultural spaces.

Giving Back — The Commercial Expression of "Returning"

tiptop's ESG logic is not CSR-style "philanthropy as an add-on." It is the natural extension of the "Returning" philosophy.

We draw sustenance from Eastern life wisdom, test it in the marketplace, and give back a fixed portion of revenue to the spaces that preserve and transmit this wisdom — independent bookstores, learning centers, and cultural spaces.

Three Pillars

Independent Bookstores

Support independent bookstores worldwide, preserving spaces for paper-bound reading against the tide of information overload.

Learning Centers

Fund Eastern cultural learning centers and liberal arts education projects, keeping classical wisdom alive in contemporary classrooms.

Cultural Spaces

Support art galleries, exhibitions, and cross-cultural exchange programs, providing venues for equal dialogue between diverse civilizations.

Revenue Allocation

5% of brand revenueCultural Giving-Back Fund
Independent Bookstores40% of fund
Learning Centers35% of fund
Cultural Spaces25% of fund

Transparency Report

tiptop will publish an annual financial report of the Cultural Giving-Back Fund.

Beneficiaries are selected by an independent review committee of external experts,
operating through a process independent of the brand's commercial decisions.

First report: Q1 2027 (expected)

Bookstores, learning centers, and cultural spaces interested in the Giving-Back Plan

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